Superstorm 2: Bands to raise funds for local needy families

Carolyn Bostick

Posted Mar. 23, 2014 @ 7:00 am

A storm is brewing in the Mohawk Valley.

You won’t need shovels or galoshes to help you navigate this one, though – just a love of live music and a desire to help the community.

Superstorm 2: Operation Sunshine will blow into town Saturday with nearly two dozen live performances across five venues in Utica and beyond. The goal? To have fun and to help support a good cause at the same time.

“There’s a ton of musical talent involved,” co-organizer Rachael Hall said. “There’s so much undiscovered talent here in Central New York.”

Unleashed Talent and Event Productions organized the first Superstorm concert to raise money for those affected by Hurricane Sandy in 2012; that event raised about $6,000 for relief efforts. Superstorm 2 will carry on that philanthropic tradition by raising money for Operation Sunshine, the Observer-Dispatch’s charity that raises money to help send local kids from low-income families to summer camp.

“We try to help out the community,” Hall said. “We wanted to carry on the name and redefine it.”

The main stage, so to speak, will be at  The Columbia in Utica, where music will continue from 2 p.m. until 2 a.m. Family-friendly, all-ages-welcome performances offered during the day will transition into a 21-and-older atmosphere in the evening.

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Additional concerts will be held at 12 North Sports Bar in Marcy, Level Bar & Lounge and Nick & Rick’s in Utica, and Monirae’s Casual Dining in Pennellville.

Hall’s husband and co-organizer, Eric Hall, said the event has snowballed and “is a much bigger event than we thought.”

Close to 20 acts have agreed to participate altogether, including bands from as far away as Oswego.

Hall said that for both Superstorm events the goal has been to address a need while still having fun. Combining local musical talent with an opportunity to help send kids to summer camp seemed like a great opportunity.

“It’s one of the things near and dear to us,” she said. “It was just a no-brainer. We would love to help out and send some kids to camp.”
Follow @OD_Bostick on Twitter or call her at 792-5075.

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